Topline
Sabrina Carpenter has emerged as the most popular artist on TikTok in the United States for 2024, according to the platform’s annual year-end report released on Wednesday. Her catchy tracks, including “Espresso” and “Please Please Please,” have collectively inspired over 15 million TikTok video creations from January to November, showcasing her significant influence on the platform.
Sabrina Carpenter attends the 2024 MTV Video Music Awards at UBS Arena on Sept. 11, 2024 in Elmont, New York.
FilmMagic
Key Facts
In the rankings based on views on their TikTok accounts, Carpenter not only topped the charts in the U.S. but also secured the 10th position globally. The global list was led by Mexican singer Yeri Mua and the South Korean boy band ENHYPEN.
Following Carpenter in the U.S. rankings was Ice Spice, who gained mainstream recognition last year with her remix of Taylor Swift’s “Karma.” The list continued with notable artists such as NLE Choppa, Billie Eilish, and Meghan Trainor.
Among the most popular songs in the U.S. based on TikTok video creations were “MILLION DOLLAR BABY (VHS)” by Tommy Richman, “CARNIVAL” by ¥$, Kanye West, and Ty Dolla $ign, and “Tell Ur Girlfriend” by Lay Bankz.
Interestingly, Taylor Swift, who dominated TikTok with her Eras Tour last year, did not make an appearance in TikTok’s most popular music data for 2024. This absence is attributed to her music being pulled from the app for nearly three months due to a licensing dispute with Universal Music Group.
Only three artists—Ice Spice, Meghan Trainor, and NLE Choppa—managed to repeat their presence from the 2023 list, highlighting the ever-changing landscape of TikTok’s music scene.
TikTok’s Most Popular U.S. Artists Of 2024
Sabrina Carpenter
Ice Spice
NLE Choppa
Billie Eilish
Meghan Trainor
Olivia Rodrigo
Addison Rae
KATSEYE
Benson Boone
Lay Bankz
TikTok’s Most Popular Global Artists Of 2024
Yeri Mua
ENHYPEN
NCT
LE SSERAFIM
Stray Kids
Aespa
TOMORROW X TOGETHER
Kim Loaiza
TWICE
Sabrina Carpenter
Yeri Mua on Oct. 16, 2024 in Miami Beach, Florida.
Billboard via Getty Images
TikTok’s Most Popular U.S. Songs Of 2024
“MILLION DOLLAR BABY (VHS)” BY Tommy Richman
“CARNIVAL” by ¥$ & Kanye West & Ty Dolla $ign feat. Rich The Kid & Playboi Carti
“Tell Ur Girlfriend” by Lay Bankz
“Type Shit” by Future & Metro Boomin & Travis Scott & Playboi Carti
“Never Lose Me” by Flo Milli
“Champagne Coast” by Blood Orange
“BIRDS OF A FEATHER” by Billie Eilish
“Magic Johnson” by ian
“TGIF” by GloRilla
“Gata Only” by FloyyMenor & Cris Mj
Big Number
A staggering 140 million TikTok videos were created using the top 10 songs in the United States. Many artists who gained popularity on TikTok, including Sabrina Carpenter, Lay Bankz, and Flo Milli, have seen their musical careers flourish, achieving recognition at the Grammy Awards and charting on Billboard and Spotify.
Tangent
The annual TikTok report also highlighted some of the most popular trends of the year. Educators gained significant traction, with influencers like Shelby Lattimore and Deidre Kelly attracting large audiences. The #TeachersOfTikTok tag was utilized 5.5 million times between January and November. The STEM community, featuring figures like astronaut Kellie Gerardi and educators like Chemical Kim, saw a 45% increase in #science posts compared to the previous year. Additionally, posts under the #SportsOnTikTok tag surged by 350%, while #BookTok generated 1.2 million posts within the first ten months of 2024.
Surprising Fact
This year, TikTok trends influenced the designation of two “words of the year.” The phrase “very demure, very mindful,” popularized by Jools Lebron and echoed by celebrities like Lindsay Lohan and Jennifer Lopez, led Dictionary.com to name “demure” the 2024 Word of the Year. Similarly, Charli XCX’s “Brat Summer,” which gained traction through a dance created by Kelley Heyer, resulted in “brat” being recognized as the Word of the Year by Collins Dictionary.
Key Background
With over 1 billion global users and 170 million in the U.S., TikTok continues to be a dominant force in social media. However, it faces scrutiny from lawmakers due to its parent company’s ties to the Chinese government, raising concerns about user privacy. President Joe Biden and other lawmakers have expressed that TikTok poses a privacy threat as long as it remains under Chinese ownership. Earlier this year, Biden signed a law that could lead to a ban on the app unless its parent company, ByteDance, divests its stake in TikTok by January 19, just before President-elect Donald Trump’s inauguration. TikTok has since filed a lawsuit against the government regarding the potential ban, while Trump has made promises to protect the app during his campaign. A federal court is expected to rule soon on whether to uphold the federal ban on TikTok.
Further Reading
Forbes: Will Court Uphold TikTok Ban? What To Know As Ruling Expected This Week
Forbes: Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Forbes: How The ‘Demure’ Trend Took Over TikTok — With The White House, Kim Kardashian And More Joining In
Forbes: Barron Trump Is TikTok’s Latest Celebrity: ‘I Like My Suitcase’ Clip Goes Viral, Inspires Club Remix
