Stray Kids: K-Pop Icons Making Waves in Luxury Fashion

Stray Kids, the eight-member powerhouse of K-pop, has not only dominated the music charts with their electrifying performances and eclectic discography but has also made significant strides in the luxury fashion realm. As they gear up for their highly anticipated dominATE World Tour 2024 concert in Singapore, the members are not just captivating audiences with their grunge anthems but are also turning heads with their fashion choices. From brand ambassadorships to high-profile collaborations, Stray Kids is redefining what it means to be a K-pop star in the fashion industry.

Brand Ambassadors: Stray Kids Members’ Biggest Brand Deals Till 2024

Felix: Louis Vuitton

Felix, often regarded as the most popular member of Stray Kids, took a monumental step in his career by becoming Louis Vuitton’s house ambassador in 2023. The French luxury brand has a history of collaborating with K-pop icons, having previously partnered with BLACKPINK’s Lisa and BTS’ J-hope. Louis Vuitton’s artistic director praised Felix for his “exuberant energy, one-of-a-kind persona, and daring fashion sense,” making him a perfect fit for the brand.

Since his ambassadorship announcement, Felix has graced several Louis Vuitton shows, showcasing his impeccable style. His appearance at the Louis Vuitton Women’s Spring-Summer 2024 show in Paris was nothing short of spectacular, where he donned a striking monochrome ensemble. He later attended the Louis Vuitton Cruise 2025 event in Barcelona, where his silver locks and model-like features had fans and fashion enthusiasts alike buzzing with admiration.

Hyunjin: Versace

Hyunjin, affectionately known as Prince Hyunjin, was the first member of Stray Kids to secure a luxury brand deal, becoming the global ambassador for Versace in July 2023. Creative director Donatella Versace commended Hyunjin for his confidence and freedom of expression, stating that he embodies the true spirit of a Versace man.

Hyunjin made his mark at Milan Fashion Week in February 2024, where he turned heads in a stunning satin black two-piece suit. His presence at the Versace fall-winter 2024 show was equally noteworthy, as he sat next to Hollywood star Anne Hathaway, further solidifying his status in the fashion world. Additionally, rumors of a potential collaboration with Cartier have emerged, following his attendance at Cartier’s High Jewelry Gala in Seoul, where he shared the spotlight with BLACKPINK’s Jisoo.

Lee Know: ETRO and Gucci

While Lee Know has yet to secure an official luxury ambassadorship, he has made waves in the fashion industry through campaigns with renowned brands like ETRO and Gucci. He, along with Hyunjin and Felix, starred in a 2021 campaign for ETRO’s unisex Earthbeat sneaker, marking the group’s first luxury partnership.

Recently, Lee Know sparked collaboration rumors with Gucci after his appearance at the brand’s 2025 Cruise fashion show, where he wore a striking grey and black boxy suit. His presence alongside A-list celebrities like Dua Lipa and Salma Hayek showcased his growing influence in the fashion scene.

I.N aka Yang Jeongin: Alexander McQueen

The youngest member of Stray Kids, I.N, is reportedly in talks to become the brand ambassador for British luxury fashion house Alexander McQueen. His debut at the brand’s Spring/Summer 2024 show during Paris Fashion Week was a standout moment, where he wore a crisp all-white ensemble that perfectly encapsulated the brand’s aesthetic. With his unique style and charm, I.N is poised to make a significant impact in the luxury fashion world.

Changbin: Samsung Korea

While Changbin has not yet ventured into luxury fashion, he has made a name for himself through his collaboration with Samsung Korea. In 2023, he released a self-composed song titled "Fly High" for the Galaxy Flip series, showcasing his musical talent while promoting the brand. His appearance in Samsung ads, referencing his iconic ‘jutdae’ line, has further solidified his presence in the advertising space.

Bang Chan: Fendi

Bang Chan, the dynamic leader of Stray Kids, made a notable entrance into the fashion world by representing Fendi at Milan Men’s Fashion Week. His all-Fendi outfit, which included tailored pants, a vibrant yellow shirt, and a stylish trench coat, demonstrated his ability to blend seamlessly into the luxury brand’s aesthetic. Although he has not been officially announced as a brand ambassador, his collaboration with Fendi has been a highlight for fans and fashion enthusiasts alike.

Seungmin: Loewe and Coach

Seungmin also made a splash at Paris Fashion Week, attending Loewe’s fall-winter 2024 show in a quirky neon green ensemble that showcased his playful style. His partnership with Loewe is a testament to Stray Kids’ influence in the fashion industry. Additionally, Seungmin has endorsed Coach Japan, starring in their holiday campaign in 2023, further expanding his fashion portfolio.

Han: Future Collaborations Await

While Han has yet to secure a solo brand ambassadorship, he has collaborated with various brands as part of Stray Kids, including Tommy Hilfiger, Samsung, Clio Cosmetics, and Lotte Duty Free. As fans eagerly await his first solo brand deal, there’s no doubt that Han’s unique style and charisma will attract attention from luxury brands in the near future.

Stray Kids is not just a musical phenomenon; they are also carving out a significant space for themselves in the luxury fashion industry. With each member showcasing their individual style and charm, the group continues to captivate audiences worldwide, proving that they are a force to be reckoned with both on and off the stage. As they prepare for their upcoming concert in Singapore, fans can only anticipate what exciting fashion collaborations lie ahead for these K-pop icons.